KIRK WESTPHAL, Founding Principal

Kirk Westphal developed expertise in interviewing and video storytelling during his former career in advertising and marketing research in New York City, where he interviewed thousands of people for consumer products companies. He brought this experience to the field of urban planning with the creation of
Insights into a Lively Downtown, an award-winning documentary that captured the essence of vibrant city blocks from a pedestrian's perspective. Since founding Westphal Associates, Kirk has helped organizations and businesses with their research and advertising needs.


He received a bachelor's degree in economics from the University of Pennsylvania and a master's degree in urban planning from the University of Michigan. Kirk has a long history of public service in planning, sustainability, and local government. He is a former councilmember and planning commissioner in Ann Arbor, Michigan where he lives with his wife and two sons.